吸烟的基本习惯很简单。 

吸烟者点燃香烟，开始高温反应，即燃烧或 燃烧。

消费者通过点燃的香烟抽吸空气一定数量的抽吸，直到烟叶和纸被完全燃烧掉，只剩下烟灰。

烟草燃烧产生一种复杂的混合物，我们称之为烟。

香烟烟雾中有什么？

香烟烟雾中含有来自烟草混合物的香精，以及烟叶中天然存在的尼古丁。消费者在吸烟时所享受的正是这些烟雾中的元素。 

但是，释放烟草香精和尼古丁的同一燃烧过程也产生了6,000多种化学物质，其中大约100种被确定为与吸烟有关的疾病（例如肺癌，心血管疾病和肺气肿）的原因或潜在原因。 

我们已经找到了享受烟草的其他方式-无需燃烧

由于燃烧烟草会产生许多有害化学物质，因此我们要求科学家和工程师寻找其他令人满意的方法来为当前吸烟者提供香精和尼古丁。 

通过多年的研究和开发，我们开发了不依赖于燃烧原理的新型突破性产品，我们认为这是比吸烟更好的选择。

由于这些产品都不燃烧烟草，因此它们没有达到燃烧材料和产生烟气所需的600°C以上的高温。取而代之的是，我们发现几种方式来产生美味含尼古丁的气溶胶，消费者可以吸入，但有显著LY较低水平 的有害化学物质比香烟。

加热烟草制品（HTP）

我们的首批产品依靠两种创新方式来加热烟草，使其足以以蒸汽形式释放尼古丁和香料，而实际上并未燃烧烟草。 

基于这种不燃烧的原理，我们有两种产品： 

• 人们使用电热源产生热量，该电热源可严格控制加热的烟草装置的温度。大约有1,270万烟民已经改用该产品，并且完全停止了吸烟。 

• 另一种则使用消费者自行照明的碳热源。但是，由于产品开发方面的突破，烟丝中的烟草不会燃烧。 
  

无烟产品

我们还发现了另外两种不使用烟草来传递香精和尼古丁的方法。他们使用从烟叶中提取的尼古丁，以明显不同的方式产生可口的含尼古丁气雾剂。 

• 一个人用电热源加热液态尼古丁以释放出蒸气，就像电子烟一样，但是有了很大的改进。我们目前正在测试我们新的电子蒸汽产生方法。 

• 另一种由尼古丁粉末生产，没有电子设备。

尽管并非没有风险，但所有这些突破性产品都是吸烟的更好替代品，但最好的选择是戒烟或不戒烟。

以下为原文（原文来自非莫国际官网）：

The basic ritual of smoking is simple. 

A smoker lights a cigarette, starting a high-temperature reaction known as burning, or combustion.

The consumer draws air through the lit cigarette for a certain number of puffs, until the tobacco leaves and paper are completely burned away, leaving only the ash.

The burning of the tobacco produces a complex mixture we call smoke.

What’s in cigarette smoke?

Cigarette smoke contains flavors from the tobacco blend, as well as nicotine that exists naturally in tobacco leaves. It’s these elements in the smoke that consumers enjoy while smoking. 

However, the very same burning process that releases the tobacco flavors and nicotine also produces over 6,000 chemicals, of which about 100 have been identified as causes or potential causes of smoking-related diseases, such as lung cancer, cardiovascular disease, and emphysema. 

We’ve found other ways to enjoy tobacco—without burning it

Since burning tobacco creates so many harmful chemicals, we asked our scientists and engineers to find other satisfying ways to deliver flavor and nicotine for current smokers. 

Through years of research and development, we’ve developed a new class of breakthrough products that do not rely on the principle of burning—and which we believe are a much better choice than smoking.

Since none of these products burn tobacco, they don’t reach the high temperatures, above 600°C, needed to combust material and produce smoke. Instead, we have found several ways to produce a flavorful nicotine-containing aerosol that a consumer can inhale, but that has significantly lower levels of harmful chemicals than cigarettes.

Heated Tobacco Products (HTPs)

Our first products rely on two innovative ways to heat tobacco just enough to release nicotine and flavors, in a vapor form, without actually burning the tobacco. 

We have two products based on this heat-not-burn principle: 

• One generates heat using an electric heat source that keeps the temperature of the heated tobacco unit strictly controlled. Around 12.7 million smokers have already switched to this product and stopped smoking completely. 

• The other uses a carbon heat source that the consumer lights. However, thanks to product development breakthroughs, the tobacco in the tobacco stick doesn’t burn. 
  

Products without tobacco

We have also found two other ways to deliver flavors and nicotine without using tobacco. Using nicotine extracted from tobacco leaves, they produce flavorful nicotine-containing aerosols in distinctly different ways. 

• One heats liquid nicotine with an electric heat source to release a vapor, like an e-cigarette, but with significant improvements. Our new approach to e-vapor generation is currently being tested. 

• The other produces an aerosol from nicotine powder without electronics.

While not risk-free, all of these breakthrough products are a better alternative to smoking—but the best choice is to quit or not to start smoking.